WiLD 95.5 delivers close to 265,000 weekly listeners in the West Palm Beach Market. Weekday personalities include Mack in the Morning with Mack, Nina and Nick, followed by On-Air with Ryan Seacrest mid-days, then Katie Summers, afternoons with Maverick and Carmine at night. Core artists include: Ed Sheeran, The Weeknd, The Chainsmokers, Drake, Selena Gomez, Rihanna and Bruno Mars.

WiLD 95.5 reaches consumers making major purchases for the first time, establishing purchasing habits, and defining brand allegiance. The station is also uniquely capable of reaching consumers making major purchases for others in their household as well as themselves. These Generation X/Y WiLD 95.5 listeners are tech savvy and fashion conscious. They set trends and are eager to share their experiences and opinions through social media giving this demographic a broad sphere of influence and making WiLD 95.5 on-air personalities a valuable advertising mechanism.