Mia 92-1 reaches close to 100,000 weekly listeners in the West Palm Beach Market. Weekday personalities include Enrique Santos, Yako, Super Martinez & Tu Chica Jaylah, and Lia Escobar. Core artists include: Enrique Iglesias, Daddy Yankee, Shakira, Nicky Jam, J Balvin, Marc Anthony, Jennifer Lopez, Prince Royce, Pitbull.  

Mia 92.1 reaches working professionals in their late 30s early 40s with children in the household. When they are not working, they are spending time and money on family activities, shopping in grocery stores, monthly beauty routines, and clothing for their children.